For capable people whose work is trusted, but not yet counted on where it matters. You do excellent work. It gets used. And still, the direction-setting happens without you.
The problem is not visibility. It is usability, and that is something you can build.
You cannot make yourself counted on. You can only build what makes it possible.
Counted On teaches you to make your work more usable, and then to read whether the work is carrying your judgment, credit and access with it.
Used is not carried. Work may move through the organisation without you moving with it.
Used is not carried.
Work can earn the room's spoken yes: "Good work. We use it."
Without earning the owned one: "We plan with you in mind."
Choose one small move you can make on your next meaningful piece of work to increase the chance that it will travel well. For example:
Use that move on the next real piece of work you produce. Notice what changes.
"My last piece of work stopped or travelled because X. The friction sat mostly in Y. The move I will make on the next piece is Z."
This is one exercise from one chapter. The book follows the same shape through ten shifts, each with its own friction, its own move, and its own evidence to read.
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