One question, across thirty years of work.

For more than thirty years I have worked with opportunities that were not yet ready to become businesses, propositions or partnerships. My role is to give them commercial direction: the concept, the value proposition, the business model and the relationships needed to move them from possibility to adoption.

For a long time I treated the failures as separate problems. Communication. Professional development. Business building. Organisational change. AI governance. The same pattern kept surfacing underneath all of them.

Build the Next is that pattern, worked out in public: not pushing the outcome harder, but building what the next step is waiting for.